Instagram has a lot to answer for.

Don’t get me wrong, I’m an Insta-fan. Between work and my personal life I actually have four different accounts, but that’s beside the point…

Because here’s my gripe. As a women’s health occupational Therapist who works primarily in the field of postnatal women, this is what I see:

Women spending a lot of money on cool, beautiful, on-trend stuff for their babies, and not a lot of money on their own wellbeing.

There I said it.

You may think I’m being harsh or insensitive, but I can guarantee you, there’s thousands of other antenatal health practitioners out there who agree with me. And we’re all wondering the same thing: “Do women truly value a beautiful nursery over their own health and wellbeing?”

I saw a Facebook post the other day which mentioned that the average cost of a wedding these days was $48,000. Forty. Eight. Thousand. Dollars!! That’s a whoooooooole lot more than I paid for my wedding nearly 8 years ago.

It made me wonder how much the average couple spend on setting up their home for a new baby – how much for the nursery, the pram, the car seat? Which is where my Instagram reference comes in. We see these beautiful nurseries, those gorgeous baby outfits, the extravagant baby showers – and we think we need them. Insta-envy is real – I know, I’m not immune. We get swept up in the romance of new parenthood, in the gorgeousness of it all.

But we don’t need that stuff. Your baby doesn’t need a $50 teething toy or a $200 tutu she will throw up on within 14 seconds. What we really need is to look after ourselves. And not just in a “popping-out-for-a-coffee-and-a-pedicure-mummy-me-time” kind of way, but in a “considered-practical-meaningful-evidence-based-longterm-wellbeing” kind of way.

So it makes me wonder – what would it take to convince women (and men) to take at least part of the money they might otherwise spend on beautiful baby stuff, and instead invest it into their future physical and emotional wellbeing?

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Those of us who work in this industry see the difficulties (and oftentimes devastation) that pregnancy and motherhood can wreak on a body and a mind.

We KNOW for certain, that our services can help. We see the life-altering loneliness of disconnected mothers, the silent shame of incontinence after birth, the unresolved trauma of a labour that didn’t go exactly to plan. We see all that. And we want to help. We know we can help. But we need you to pay for it.

It’s as simple as that. There’s not a single women’s health practitioner I know who wouldn’t gladly run oodles of free workshops, classes and sessions if she could. That’s why so many of us have blogs, YouTube channels, and free resources on our websites,  But the truth of that matter is that many of us are self-employed, or work in small private practices, and the reality of running a business is that you have to charge for your services. We have to charge to pay rent, pay for supplies, pay for our extensive clinical training, and of course pay ourselves a wage – because we also have families to feed and mortgages to pay.

And this is why we get frustrated. Because we know women need help, but we continually see them spending money on other things – other than their own wellbeing. We see women paying $1500 for prams, but not $500 for a hypnobirthing program. We see women buying $300 nappy bags, but not investing that same amount of money in a few physiotherapy sessions to help restore their pelvic floor function. We see women spend hundreds of dollars per term on baby swimming lessons or gymbaroo, rather than spending that exact same amount on a postnatal yoga or pilates class.

And it breaks our heart.

Truly it does. Seeing women neglect themselves and their own wellbeing is one of the biggest frustrations of our jobs. We don’t want to see you in pain. We don’t want to see you hiding indoors due to postnatal anxiety, or shying away from jumping on the trampoline with the kids because your pelvic floor can no longer handle the task.

We want you to be strong – physically and emotionally.

We want you to be a confident and connected mother – able to take the challenges of motherhood in your stride, to celebrate the joys with fervour, all the while knowing that your body and your mind remain resilient and capable of carrying you long into your future.

We know you can only do that if you’re well. And that, potentially, means you coming to see us.

It’s our job to convince you that we can help you, but it’s your job to invest in your own wellbeing.

Here’s the question I want you to ask yourself:

“Do I really value a beautiful Instagram-worthy nursery over the long term wellbeing and function of my own body and mind?”

I say this with love, because I truly believe it – but your money is better spent on supporting your wellbeing as a mother, than it is furnishing your nursery with pretty things.

I get it. I know how exciting it is to create the perfect nursery theme, to have all the latest baby gadgets with all the bells and whistles. But at the end of the day, they don’t compare to you being well, with you being emotionally resilient, with you avoiding a lifetime of incontinence.

Here’s something to consider:

If you choose the Boori Urbane Noosa Cot for $399, over the Boori Pioneer Cot for $699 – you would save $300 – that’s three one to one sessions with a Women’s Health Occupational Therapist or Physiotherapist.

If you choose the Baby Jogger City Mini GT for $799 over the Bugaboo Chameleon 3 for $1519 – you would save $720 – that’s 12 weeks of personal training sessions with a womens health specialist PT.

If you chose a Collette Pocket and Zip Baby Bag for $79 over the Mimco Splendiosa Baby Bag for $299 you would save $220 – that could buy you four weeks of professional housecleaning while you spend that first month getting to know your baby.

Finally, just remember this – within a few years all those baby blankets will go to Vinnies, the cot and the pram will be sold on Gumtree, but that body you’re inhabiting? That’s going to be with you for a lifetime. Invest in it wisely.

Until next time, Sarah

ps. I’d love to hear your thoughts on this article – comment away or email me at sarah@bloomwellbeing.com.au

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